#SlothStream

H&R Block

Challenge: Tax Day in America is stressful.

Idea:  On twitter, Lets turn Tax Day into Relax Day by live streaming the most relaxing animal on the planet, the sloth.

Why: To show, If you do your taxes with H&R Block 
on Tax Day you'll be as relaxed as Paco the sloth. 

"#Slothstream brings a moment
of zen to April 15th"

- Adweek

4 Million Views

268,975 Engagements     319,171 Hearts

Giffs were made in real
time to respond to last
minute filers.

And the internet responded.

Behind
the Scenes.