H&R Block

Block has your back

Challenge:  People don't think H&R Block
is for the everyday working person.

Idea:  Let's show that no matter what,
Block has everyones back

Why: If people feel like you care about them
they'll do their taxes with you.

H&R loyalists have built lasting relationships with their tax pros over the years. To bring these professionals
to the forefront, we created a series heartfelt filer testimonials in the form of charming animated stories..

H&R Block
Coffee table book

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To help make H&R Block Tax Pros feel more approachable and professional, we created an Instagram campaign
that let Tax Pros share how they feel about their customers and working for H&R Block. The Campagin helped bring
more warmth and personality to Tax Pros in a very corporate feeling tax industry.