Quick Ain't Fair

Challenge: Ballers want the lightest basketball shoe

Idea: Being Quick is faster then fast

Why: When you're Quick. You're unstoppable

Adidas

The Fastest way
to the hoop

Adidas

Gilbert Arenas also known as (Agent 0), was the fastest
player in the NBA. His choice of weapon was the Adidas piranha.

Adidas

Each ad would take you to a microsite where you could watch the actual athlete
from the wall mural redefine their sport in the all new bounce shoe.